Snapchat… Just A Fad?

Posted: April 8, 2014 in Blogging, Digital marketing, Snapchat, Social Media
Tags: , , ,

So for those of you who may be living under a rock Snapchat has quickly become one of the most popular apps amongst people over the last year. A brief history of how Snapchat began. Snapchat was started by Evan Spiegel, Bobby Murphy and two other developers from Stanford. The idea initially started as a project for class, but classmates were apprehensive about the concept of self-destructing photographs. However Spiegel went ahead and developed the app with his friends and Snapchat successfully launched in September 2011.


The basic app consists of:

  • You send a picture to someone on your friends list
  • You pick how long they can view it for, between 1-10 seconds
  • You can draw on the Snapchat pic
  • Write a message on it
  • The picture self-destructs after the time has elapsed

However people can screenshot but its seen as being against the rules in a sense.

Some facts about Snapchat

  • Over 30 million active users
  • Over 400 million Snapchats sent a day
  • Main age group 14-25 year olds
  • 70% being women
  • Its Free to download

To prove just how huge this app has become around the world, Spiegel the 23 year old CEO turned down a $3 Billion cash offer from Facebook to buy Snapchat. An app that makes no money. Whether this is a good decision remains to be seen as Mark Zuckerberg also faced this dilemma when he was 22, to sell Facebook to Yahoo for 1 Billion. He choose not to and now Facebook is worth 120 Billion.


So in my opinion and with some research to back it up, I don’t think Snapchat is a fad. I frequently use it as a means of texting friends. Sometimes it can get a bit boring  just texting, so this adds a whole new meaning to a picture paints a thousand words. As I write this blog my phone is out of action so I can’t use Snapchat for a few days and to be honest I’m getting withdrawals 😛 I can’t wait to see all the snaps when I get my phone back. Also don’t drink and Snapchat, it can lead to some embarrassing screenshots as i learned.


Graham Long- 2014

That’s all for now people, G’lucccck 😀





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