Archive for March, 2014

In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.

Don’t get me wrong, social media is a fantastic tool for marketing and can’t be ignored (in fact, it deserves a lot of attention), but blogging on a regular basis serves a wide array of purposes outside of what can be realized via social media.Many of the benefits of blogging are specific to industries. Here are a few reasons why Businesses should blog.

  • Search engines love fresh content, along with people doing some research. So you will be more likely to come up when people search for your products or services.

It is also an opportunity to drive traffic to your website. By regularly updating your blog you will feature higher on search engines while attracting more people.  So how can you drive traffic. In-Short blogging, social media and search engines. Every time you blog you create more content that people can share via social media eg. LinkedIn, Facebook, Twitter etc. It is also giving one more cue to Google that your page is active and that they should be checking it frequently for updates.

  • It adds value to your site and an opportunity for you to engage with people who are looking for what you provide. It is an opportunity to go into depth about what you provide.
  • Helps convert traffic into Leads.  With traffic now being directed to your blog there is an opportunity for businesses to turn this traffic into leads. A good way to gain some information about people visiting their blog would be to have some sort of free trial or extra information if they fill out a form providing some contact details. This can then be used to create leads.
  • It establishes that you are an authority or expert on the subject(s) you are writing about. If in the blog your constantly creating content that is answering questions your customers have, then imagine the good impression they get from your blog.
  • It helps you outrank your competitors. Also by regularly writing about your product or field you gain up to date knowledge and more in depth information.
  • It drives long term results. In other words an hour taken to write a blog now could pay off big time in the future. The blog could gain for example 50 views today, 25 views tomorrow and so on but at a decreasing rate. You may think the views will eventually just stop but this is not the case. That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.

These are a few reasons why businesses should blog but yet very valid reasons why they should. Any extra information on a business and also another place to interact can only help in promoting the business. To further read into why businesses should blog check out sonic interactive solutions blog.

 

That’s all for now people, G’lucccck 🙂

With over 650 million active users, that is 1 in every 13 people on earth are on Facebook.  This means there is a huge opportunity for businesses to reach there Target Market while also promoting there name to a vast and diversified audience. This leaves the door open to endless opportunities for businesses to gain new customers, business contacts and help further grow the business.  Therefore it is vital to a have a user friendly page, but also to keep your followers interested. Here are 5 tips when setting up a Facebook page.

1. Customize your page URL

  • There is nothing more annoying when searching for a page and not being able to find it. The URL should be short and sweet and rank high on search lists.

2. Make sure your page layout fits

  • Pictures must be cropped to fit the profile and cover photo slots perfectly. It gives a bad impression if half the photo is cut off or cant be seen properly. The picture must be also eye catching so that people may feel tempted to visit the page. this can be done using humor, strong visuals or even something simple as an attractive person showcasing the product/service.
  • Personal information- Must make sure its properly completed, gives all necessary information and spelled correctly.
  • Have photos in easy to find albums.

3. Try make your page cool, be creative.

  • Have games, competitions
  • Interact with your followers

4. Make sure the page is a like page and not a friend request page.

5. Use Humor.

  • Try to use humor but link the business to make people feel more reassured about your product or service.
  • Must be careful not to over utilize this has it could have a negative affect.

Ever since Facebook has started, and the introduction of smart phones people are becoming more and more reliant on social media. The first thing most people do nowadays when they wake up is check there Facebook page. The days of people going out getting newspapers to read the daily news is declining, most people get the news from there Facebook page today. This leaves a huge opportunity for businesses to try and influence peoples decisions on what products to purchase etc. It is also important a business doesn’t post to many status’ as people may see it as clogging up their news feed and view your business as an annoyance. With relevant, interesting posts every now and then businesses can really benefit from this. So knowing these small tips there is no reason why every business can’t benefit from the use of a Facebook page.

That’s all for now people, G’Luccck 🙂

Graham

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Graham Long- 2014