For those of you who have occasionally browsed a shopping website during a slow day at work or in college (not this blogger, of course) you may have noticed ads related to your search pop up throughout the rest of your time spent online. Whether it be the new running shoes you checked out or the flowers you thought about sending your mam, all of a sudden the ads on your screen seem a little more personal. No, your computer has not read your mind. You are simply the target of display remarketing.

Remarketing is a tool that lets you target people who have previously visited your site and show them relevant ads across the web or when they use Google, Facebook, YouTube etc. It gives you the opportunity to tailor an ad or message to someone who visited your site but may not of bought anything and try entice them to do so.

In my experience this can be quite annoying, which may be interpreted as cyber stalking. For example, a few weeks back I was online searching for my mothers birthday present. I browsed certain clothes websites where I looked at dresses. I eventually decided not to buy her a dress as I don’t know what size she is, what color she likes or what style she would like (Best son ever, I know right 😛 ). However for the next couple of weeks everywhere I went online, I was bombarded by ads for dresses. At first I thought my computer must think i’m a cross-dresser but no, I was just a victim of remarketing.  And by seeing my Twin in a dress, I don’t think i’d look much better in one 😛

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Graham Long- Screenshot 2013

 

Also in relation to my last post, this is an example of why you should be careful who you Snapchat, sorry bro 😛

That’s not to say that remarketing is a bad tool, it can be very profitable if used correctly. with the use of adwords to reach a wider audience, remarketing would need to be used less and this would reduce people being cynical of companies.The ads used are targeted at people who are already somewhat interested in what you have to offer. They came looking to your site so now it is up to you to entice them to buy your products, while also keeping top of mind awareness. If they leave an abandoned shopping cart this is when you use remarketing to try and get them to follow through with the purchase.

Source: Facebook

Source: Facebook Graham long- 2014

As customers are becoming very technology literate and are able to download tools to block ads and know ways of avoiding them altogether. This is why it is important not to annoy them or stalk them if you will as before you know remarketing will become a thing of the past.

In saying that, I still think remarketing is a useful marketing tool.

Thats all for now people, G’luuuccckk 🙂

 

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So for those of you who may be living under a rock Snapchat has quickly become one of the most popular apps amongst people over the last year. A brief history of how Snapchat began. Snapchat was started by Evan Spiegel, Bobby Murphy and two other developers from Stanford. The idea initially started as a project for class, but classmates were apprehensive about the concept of self-destructing photographs. However Spiegel went ahead and developed the app with his friends and Snapchat successfully launched in September 2011.

 

The basic app consists of:

  • You send a picture to someone on your friends list
  • You pick how long they can view it for, between 1-10 seconds
  • You can draw on the Snapchat pic
  • Write a message on it
  • The picture self-destructs after the time has elapsed

However people can screenshot but its seen as being against the rules in a sense.

Some facts about Snapchat

  • Over 30 million active users
  • Over 400 million Snapchats sent a day
  • Main age group 14-25 year olds
  • 70% being women
  • Its Free to download

To prove just how huge this app has become around the world, Spiegel the 23 year old CEO turned down a $3 Billion cash offer from Facebook to buy Snapchat. An app that makes no money. Whether this is a good decision remains to be seen as Mark Zuckerberg also faced this dilemma when he was 22, to sell Facebook to Yahoo for 1 Billion. He choose not to and now Facebook is worth 120 Billion.

 

So in my opinion and with some research to back it up, I don’t think Snapchat is a fad. I frequently use it as a means of texting friends. Sometimes it can get a bit boring  just texting, so this adds a whole new meaning to a picture paints a thousand words. As I write this blog my phone is out of action so I can’t use Snapchat for a few days and to be honest I’m getting withdrawals 😛 I can’t wait to see all the snaps when I get my phone back. Also don’t drink and Snapchat, it can lead to some embarrassing screenshots as i learned.

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Graham Long- 2014

That’s all for now people, G’lucccck 😀

 

 

 

In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.

Don’t get me wrong, social media is a fantastic tool for marketing and can’t be ignored (in fact, it deserves a lot of attention), but blogging on a regular basis serves a wide array of purposes outside of what can be realized via social media.Many of the benefits of blogging are specific to industries. Here are a few reasons why Businesses should blog.

  • Search engines love fresh content, along with people doing some research. So you will be more likely to come up when people search for your products or services.

It is also an opportunity to drive traffic to your website. By regularly updating your blog you will feature higher on search engines while attracting more people.  So how can you drive traffic. In-Short blogging, social media and search engines. Every time you blog you create more content that people can share via social media eg. LinkedIn, Facebook, Twitter etc. It is also giving one more cue to Google that your page is active and that they should be checking it frequently for updates.

  • It adds value to your site and an opportunity for you to engage with people who are looking for what you provide. It is an opportunity to go into depth about what you provide.
  • Helps convert traffic into Leads.  With traffic now being directed to your blog there is an opportunity for businesses to turn this traffic into leads. A good way to gain some information about people visiting their blog would be to have some sort of free trial or extra information if they fill out a form providing some contact details. This can then be used to create leads.
  • It establishes that you are an authority or expert on the subject(s) you are writing about. If in the blog your constantly creating content that is answering questions your customers have, then imagine the good impression they get from your blog.
  • It helps you outrank your competitors. Also by regularly writing about your product or field you gain up to date knowledge and more in depth information.
  • It drives long term results. In other words an hour taken to write a blog now could pay off big time in the future. The blog could gain for example 50 views today, 25 views tomorrow and so on but at a decreasing rate. You may think the views will eventually just stop but this is not the case. That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.

These are a few reasons why businesses should blog but yet very valid reasons why they should. Any extra information on a business and also another place to interact can only help in promoting the business. To further read into why businesses should blog check out sonic interactive solutions blog.

 

That’s all for now people, G’lucccck 🙂

With over 650 million active users, that is 1 in every 13 people on earth are on Facebook.  This means there is a huge opportunity for businesses to reach there Target Market while also promoting there name to a vast and diversified audience. This leaves the door open to endless opportunities for businesses to gain new customers, business contacts and help further grow the business.  Therefore it is vital to a have a user friendly page, but also to keep your followers interested. Here are 5 tips when setting up a Facebook page.

1. Customize your page URL

  • There is nothing more annoying when searching for a page and not being able to find it. The URL should be short and sweet and rank high on search lists.

2. Make sure your page layout fits

  • Pictures must be cropped to fit the profile and cover photo slots perfectly. It gives a bad impression if half the photo is cut off or cant be seen properly. The picture must be also eye catching so that people may feel tempted to visit the page. this can be done using humor, strong visuals or even something simple as an attractive person showcasing the product/service.
  • Personal information- Must make sure its properly completed, gives all necessary information and spelled correctly.
  • Have photos in easy to find albums.

3. Try make your page cool, be creative.

  • Have games, competitions
  • Interact with your followers

4. Make sure the page is a like page and not a friend request page.

5. Use Humor.

  • Try to use humor but link the business to make people feel more reassured about your product or service.
  • Must be careful not to over utilize this has it could have a negative affect.

Ever since Facebook has started, and the introduction of smart phones people are becoming more and more reliant on social media. The first thing most people do nowadays when they wake up is check there Facebook page. The days of people going out getting newspapers to read the daily news is declining, most people get the news from there Facebook page today. This leaves a huge opportunity for businesses to try and influence peoples decisions on what products to purchase etc. It is also important a business doesn’t post to many status’ as people may see it as clogging up their news feed and view your business as an annoyance. With relevant, interesting posts every now and then businesses can really benefit from this. So knowing these small tips there is no reason why every business can’t benefit from the use of a Facebook page.

That’s all for now people, G’Luccck 🙂

Graham

kjb

Graham Long- 2014

About me!

Posted: February 19, 2014 in Blogging
Tags: ,

Hey everyone, just a little about me. My name is Graham Long, I’m 20 years old and studying marketing in CIT. This is where the whole idea of starting a blog began. As my mother says “life is like a box of chocolates, you never know what your going to get”, or was that Forrest Gump. 😛 Either way you never know whats going to happen and you might as well try everything once, so here’s my blog. I suppose everybody has a book in them, so here you will get little snippets about my knowledge of digital marketing but I also hope to make it interesting. As you can probably already notice i’m full of sayings and what not. It aint easy being cheesy 😉 . I hope to vary the topics each post as to appeal to a wider audience. Until next time, G’luccccck!! 😀

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Graham Long – 2014

Blogging begins!!

Posted: February 19, 2014 in Blogging, Word Press
Tags: ,